The customer's first impression is essential in influencing the future business relationship. This means that the customer should feel well cared for from the first call. The PBX with voice-assisted call distribution and intelligently deployed waiting loops can contribute before the first conversation. Bottlenecks in the switchboard can be bridged to promote sales, e.g. with information about the company or products. The customer has the feeling that the company is there for him from the beginning, rather than always getting annoyed about being confronted with a busy line.
Alternatively, even before making contact with the switchboard, the customer should also have the option of selecting the call destination (e.g. workshop, lab, shopping) not known to him by call number and to obtain this destination directly, but still to be picked up by the switchboard if the subscriber is busy or unobtainable.
A not unimportant spin-off of this solution is to take the strain off the switchboard.